In the future, children will not even be able to identify a video shop. All videos and movies can be downloaded making it obsolete to visit the video store. Don’t laugh. When you ask a child to roll down the windows and they ask why, you will see exactly what I mean. They will soon feel the same about renting a movie.
These benefits are significant, especially in these days of high gas prices. It is no longer necessary to travel to download your video content. The convenience of a mouse click is amazing. With more people viewing their computer as the central point of their entertainment system, it is time to say goodbye to the video store. Microsoft’s Vista operating software, which boasts incredible integrated video- and entertainment capabilities, was released. This is a huge step forward for the consumer who now considers their computer the center of their entertainment universe.
Millions of people bought iPODs and, in a lesser amount, Microsoft Zunes to view mobile video. This has made it easier to download content than to wait for it to arrive, or drive to get it. The 5th generation iPOD and Zune release in the final quarter of 2006 proved to be hugely successful. The video capable iPOD was a huge success, with apple selling 14 million units in just the fourth quarter of 2005. The Zune sales have been slower despite having a bigger, more vibrant full-color screen, WiFi networking capability, and WiFi connectivity capabilities. These features should have helped Microsoft close that gap with Apple.
Microsoft’s marketing strategy was a key reason the Zune failed to sell as well as the iPOD. Microsoft has not communicated this to the public, despite the Zune being available in multiple colors. Another reason the Zune has had slow sales is Microsoft’s tendency use marketing speak to describe it. Instead of explaining to consumers why they want it, this makes it difficult to sell. Microsoft says that the Zune isn’t a device. It’s a new entry in the connected entertainment market to create new shared and social experiences based on content. Huh? ?
Microsoft introduced the Halo 3 edition Zune in May 2007 to try to recover their failed attempts to attract consumers’ imaginations. This special edition includes special Halo audio/video content including Halo soundtracks, theatrical trailers and a special episode only for Zune. You can also find Halo 3 graphics on the Zune. At press time, only Game Stop stocks the Halo 3 edition Zune.
The Zune isn’t the only reason the iPOD has lost the market for portable video players. Their inexplicable decision not to include a scrollwheel from the Zune’s feature list is perhaps the most important. Although it looks like a scrollwheel, it’s actually just a 4-way cursor, much like a remote control for a TV. Many consumers don’t like the 4-way cursor for controlling their portable video players so they voted with their dollars for the iPOD. The Zune is an excellent player. It also has great video quality for such a small device. Customers who purchased their Zunes with this intention in mind will be able to download and enjoy all types of videos, TV series, and movies on a portable platform.
The iPOD allows audio downloads to be made using Apple’s AAC, MP3, Apple Lossless, and WAV codes. H.264 is the standard for video content. It is also known by MPEG-4 part 10. This is the standard for high-quality, compressed video. Microsoft’s WMA, WMV, and MP3 formats are used by the Zune for audio and video, respectively. H.264 is supported for video, and MP3 or AAC can be used for audio. Both players support JPEG file formats. You can convert files to various formats to allow video in other resolutions and formats to be saved and optimized for playback on both portable players Letsmix.
Downloadable video content is available for both the iPOD as well as the Zune from many sources. iTunes offers music for only $.99 per song if you are an iPOD user. Although this service is very convenient and provides a huge variety of content, it can be costly. You can also use MP3 files from CDs and other online music providers to fill your Zune.
Microsoft offers the Zune Marketplace subscription service for $14.99/month. This includes unlimited downloads. Microsoft calls the unlimited option “Zune Pass”. Zune users have the ability to download entire albums or individual songs. Microsoft began to partner with different artists in June 2007 in order to promote their Zune player as well as their download service.
Unlimited video downloads are a popular choice for many consumers. You pay a one-time fee of $30 to $75 and then have unlimited access to music and video content. This is clearly a better option than the subscription-based downloading model. Many of these networks offer an incredible amount of content. They include movies and TV shows, as well music and music videos.